#LillyForTarget PR Dream, IT Nightmare

If you’re a Florida girl like me and live in the South, then the Lilly for Target designer collaboration aka “Pink Sunday” was as exciting as Christmas morning. Thousands of women (me included) set their alarms at 3am to snag clothing, accessories, children’s items and home decor from this one-of-a-kind designer collection. From a PR […]

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Back In The Saddle…For Now

Giving it a go with a twist…this blog will now chronicle my adventures as a wife, mother and pr pro. Wish me luck!

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Communicating at Conference: An opportunity to reach your desired audiences

I love public speaking. There’s something exciting about sharing your knowledge and stories with a room full of people, connecting with them, making them laugh, answering questions. For communication professionals, especially for us agency folks, speaking engagements are an amazing opportunity to reach a large audience and showcase our work and capabilities. I find annual […]

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PR Pros: Should our new title be Relationship Managers?

While attending the amazing Florida Public Relations Association annual conference, I participated in a strategic thinking and planning session with Peter H. Hollister, principal and counsel at Hollister, Trubow & Associates. We discussed the importance of training our brains to think more strategically and explored strategic plans as dynamic, living documents with no ending. I […]

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Pay It Forward

As I’m gearing up for a business trip out of town, I just said goodbye to the last of my summer interns. As she thanked me for the opportunity to work with me and build her portfolio, I started thinking about the important role we play as mentors to our interns. I honestly can say […]

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Hayward out…too little, too late?

It’s been 99 days since the explosion of Deepwater Horizon. Today, BP confirmed that Tony Hayward will step down as CEO on October 1, to be replaced by managing director Robert Dudley. The oil spill catastrophe has severely impacted marine life and wildlife, put fishermen in the Gulf out of work and has caused turmoil […]

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