The Law of the Modern Jungle

When we were kids, we were in a huge rush to grow up, thinking adulthood was where we wanted to be. And now that we’re here, it doesn’t involve nearly as many jet skis and margaritas as I was hoping it would. It’s cold in these streets, but here’s my top 5 list of pointers for making it work:

  1. Be mindful of how you occur in social media.

Going viral isn’t always a good thing. It can sometimes mean this or it can mean blowing up your life with a stupid tweet. Just ask Justine Sacco.  Accidents can happen, but the consequences of making bad choices- especially after a few cocktails- can linger.

  1. Talk to your children about how they interact in the digital world.

It’s not just a matter of cyber safety, which is still a real issue. Your children’s conduct online can affect your entire family in more ways than one.

  1. Watch your side hustle.

Look at your own social media feed.  What would a stranger see?  Is it all MLM sales pitches?  Are all of your “friends” just contacts for skin care, essential oils, and body wraps? Is your side hustle kosher with your day job?  Many employers have secondary employment rules.  Did you clear that up front?  If not, you could be subject to disciplinary action. Stories like thisthis, and this are embarrassing and could negatively affect your reputation, if not your career.

  1. Whether it’s personal or not, it’s all personal.

Declaring an account to be “personal” doesn’t immunize you from the consequences of your content. A County Councilman in Maryland ran his mouth off on Facebook.  He then had to learn a hard lesson about boundaries in public.  Then he had to issue a very public apology.

  1. Make good choices when it comes to textual intercourse.

Just because a photo of an intimate nature is locked in your password protected phone doesn’t mean it’s safe.   You may remember this story of the massive phone hacking which resulted in hundreds of celebrities’ nude photos being leaked on the internet.  The perpetrator in that case was caught, but it took two years to bring him to justice. Shared iCloud accounts are a new frontier in catching cheating spouses, handing divorce lawyers all the ammunition they need to take to court (including one iconic couple for those of us of a certain generation). Whether you’re married or single, it’s worth bearing in mind that 1) hacking happens and 2) you lose control over these photos once you send them to someone else.   Remember the “Cookie’s cookies” incident on a recent episode of “Empire?”  We can’t all bounce back as easily as she did.

Alexis Lambert is an attorney, endurance athlete, and curator of funny things on the internet. Her hobbies include power vinyasa yoga, SoulCycle, PureBarre, and GoRuck.  Her fantasy girl squad would include Morticia Adams, Ouiser Boudreaux, Emily Gilmore and RuPaul.

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#LillyForTarget PR Dream, IT Nightmare

If you’re a Florida girl like me and live in the South, then the Lilly for Target designer collaboration aka “Pink Sunday” was as exciting as Christmas morning. Thousands of women (me included) set their alarms at 3am to snag clothing, accessories, children’s items and home decor from this one-of-a-kind designer collection.

From a PR perspective, the buzz generated from the announcement, lookbook and commercial, celebrity event and night before/day of in store and online collection launch was amazing. Since its announcement in January 2015, I’ve continued to see a steady stream of news surrounding the collaboration. The timeline was executed flawlessly with just enough time between the initial announcement to the sneak peak lookbook and commercial to the actual collection launch on April 19 to ensure the media covered each phase, while building excitement among the socialverse with loyal Lilly lovers and newbies alike.

The lookbook and commercial were amazing and over the top, featuring Chris Noth (Mr. Big from SATC), Bella Thorne, a Giraffe and a slew of other celebs. The celebrity launch party was also a huge success with stars like Shameless’ Emmy Rossum and Unbreakable Kimmy Schmidt’s Ellie Kemper sharing photos and numerous posts via Instagram and major outlets like E News once again covering the partnership. #LillyForTarget has been the #1 trending hashtag on Twitter for nearly an entire day with more than 10,000 tweets and counting.

If there were ever a question that partnering with Target to create a designer line at an affordable price to reach middle America was not a great move for a brand, please Google #LillyForTarget and hit “news” — you’ll find tons of stories from CNN to Refinery 29 and everything in between. On Twitter, local TV stations were soliciting stories from local residents on their Lilly for Target experience. The media attention alone has brought new focus and potential customers to Lilly. If you didn’t know Lilly Pulitzer, you’re probably intimately familiar with the iconic resort brand with the amazingly colorful prints, post Lillypocalypse.

Even with the negative tweets and news stories covering the angry women who were not able to purchase Lilly for Target in stores or online, the sheer amount of conversation and news attention generated has elevated both brands once again. Unfortunately with a limited time collection, one can only expect website crashes, empty stores within minutes and crazy people in line starting at 4am. America wouldn’t have it any other way. I personally find it fascinating to participate and watch this unfold.

For those in IT at Target and the employees braving the store this morning, I’m sure they’re ready for a nap. I loved the fact that Target mobile President Jason Goldberger live tweeted in the middle of the night and answered consumers’ questions. The one pr fail is the fact that once the website and mobile sites crashed, Jason stopped communicating via Twitter. Target should have anticipated madness and therefore crafted messaging to address this and the angry customers. With a highly anticipated launch such as Lilly for Target one could imagine the madness that would ensure online and in stores. Although no amount of tweets or communication will change that, I have seen an enormous amount of tweets and also stories questioning Target for their “radio silence.” There could have been a better way to implement a communication strategy in the wake of site crashes and lack of inventory and own that story rather than be blamed without comment.

I’m interested to see if this designer collaboration is duplicated once again perhaps next summer. Until then, I’lll enjoy reading the stories and tweets generated from the “Lilly for Target Apocalypse” and waiting for my pieces to arrive in the mail.

Would love to hear from others regarding their thoughts on #LillyForTarget. If you’re in pr, what did you think about Target’s pre, during and post launch plan? Did you purchase any Lilly and what was your strategy? Do you think this cheapens the brand or do you find it exciting when designer brands create attainable collections?

XoXo,

Ivette

What Social Media Means to Me

In honor of social media day, I decided to write a quick post about what social media means to me. I was always on the Facebook bandwagon and have had an account since it premiered in 2004, but in the last year or so I’ve really gotten into social media – learning more about it and participating in more platforms.

I resisted Twitter for a long time and now I can’t imagine not being able to tweet. I have to thank Deirdre Breakenridge who was a speaker at our local FPRA chapter meeting and really got me thinking about Twitter. I decided to look into it and gave it a try. I have met so many interesting PR professionals through Twitter, made connections with people in my own community, made great friends (shout out to Niki Pocock!) and have learned so much from 140 character postings.

A lot of people who are not fans of social media argue that these types of platforms make it easy for people to disconnect with reality, staying away from connecting with people in the “real world.” But I must say, Twitter, LinkedIn, Brazen Careerist, Foursquare, Facebook – all of these sites have allowed me to connect with a much larger network than would have been possible without them. Even locally, I have met so many people through Twitter and then turned that into lunch meetings, face to face conversations, new business and new friendships. If anyone thinks social media is not powerful…think again!

Starting this blog also has been an amazing experience. I love being able to share my thoughts and ideas with a global audience and connect with other people through my posts. My blog and Twitter lead me to find Brazen Careerist a career focused social networking site that connects professionals and allows us to discuss countless topics. It’s amazing what you can discover and who you can meet through social media.

For me, social media has been a new education and a place for me to share information and insights with others. It has given me an online voice and has helped build my personal brand. I’m excited to see what new networks and ideas emerge in the coming months or year…I love that it’s so fast and transformative that you can’t keep up. Social media keeps you on your toes and for that I’m grateful.

So what does social media mean to you?

Your “online” persona vs. the “real” you: Does it add up?

I’ve recently been invited to speak to a group about “brand management,” but instead of presenting on big companies and recognizable brands like Nike, Target and Apple…it got me thinking about your personal brand. I don’t think enough people consider what they’re saying and the first impressions they are making online.

I’ve seen many a Facebook status update and tweet with TMI. By TMI I mean way too much info…too personal, too whiny, too rude – basically grounds for losing a job or a friend. Certainly unbecoming. Unfortunately, the things you do online coupled with how you present yourself “in person” become your personal brand. Everything you put out there: pictures, status updates, tweets, blogs, comments and even other people’s comments become part of your personal brand.

You may think that some things are private, but when it comes down to it…is there even a difference between your personal and professional brand? Have you Googled yourself lately to see what comes up? You are a combination of the real you (the person your family, loved ones and close friends know), the professional you (your work ethic, creativity, drive) and the online you (your profiles, social resumes, blog posts, pictures, etc.) – when you put all together is it all adding up to who you really are?

If someone doesn’t know you and Googles your name, are you proud of what they find or are you crossing your fingers they’re not that savvy and quit searching? At the end of the day, are you making a statement about who you are or misrepresenting yourself? Have you updated or deleted information to clean up your act? How do you feel about your personal brand? Would you invest in you?