Cliquish: Influencer Networking Event

A few weeks ago, a friend and colleague sent me info on a networking event and panel – “So you want to be an Influencer” featuring a variety of veteran and up-and-coming influencers who were going to share their experiences and insights.

I decided it would be fun and interesting to attend and put myself out there in a scenario that was a bit unknown. Not going to lie, I was pretty sure I would be walking into an event where I was the oldest (by a decade plus) and would stick out like a sore thumb. But I decided, in my third decade, to step out of my comfort and just go for it.

Arriving at the event, I was greeted by a variety of faces, women of all ages, interests, race and ethnicity. It was refreshing to talk to so many different women who are passionate about sharing their interests and lives with others in a very public platform.

The panel was a slice of the social world from Ms. Danti, a make-up maven and PhD student, who has been in the game before there was a game to an 18-year old YouTuber, who started blogging in middle school and took off last summer when she made daily relationship challenge videos with her boyfriend. (Apparently this is a huge area of interest for younger girls.)

Loved hearing each of their journeys, tips and perspective. While they were very different, the one common denominator was their desire to connect with people through authentic content and giving others a glimpse into their lives and passion. There’s a lot of power in being vulnerable and opening yourself up to others. And I connected instantly with that part of each of their journeys.

I was reminded that networking is such a powerful tool and got to know a lot of new ladies, and even left with a new friend – a fellow Mama Bear of three, who is also Hispanic and loves sharing her journey of motherhood and passion for fashion.

If nothing else, there is always value in putting yourself out there, meeting new people, talking about common interests and making connections.

This event solidified why I do this. I enjoy having a creative outlet that is all mine, not dictated by others, and the ability to share with people the things I love. If I can make someone smile, try something new or even step out of their own comfort zone, then it’s the cherry on top!

Xo,

Ivette

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“Keys of Hope” – Extended Stay America Donation Positively Impacts Cancer Patients

One of my favorite parts of working in pr is the opportunity to meet so many different people, learn about numerous subjects and help raise awareness about important programs.

A couple of years ago, our client, Extended Stay America wanted to connect and support a charity their 10,000+ employees across the country could feel proud to support. They surveyed their employee base and overwhelmingly American Cancer Society rose to the top. Not surprising as cancer affects and touches so many people’s lives. Unfortunately, it’s difficult to find anyone these days who doesn’t know someone currently battling cancer. Whether it’s a family member, friend, colleague, acquaintance – this disease touches most people in some way, shape or form.

Rather than write a check, Extended Stay America wanted to find a way to make a more meaningful impact via its CSR initiative. One of the many reasons, I love them. They launched the Hotel Keys of Hope program, which donates free and reduced rooms to cancer patients who have to travel away from home for treatment. To date the program has donated 47,000+ room nights, impacting 6700+ cancer patients. The even better news is that the program has been renewed and ESA is donating even more rooms — 50,000!

What started as an idea, a “what if” during a brainstorm in November of 2014, blossomed into a full fledged event that came to life over a June weekend. Our team hosted 11 families who have stayed at ESA during their treatment for a Cancer Survivors weekend in NYC, taking over one of the properties in Secaucus, NJ. The weekend was an opportunity to celebrate these incredible people who immediately made a connection and lifelong friendship. From dinner and a movie to a special keynote from GMA’s Amy Robach to a Broadway show and celebration dinner, it was such an amazing honor to have been part of what I hope will become an annual event.

As a cherry on top, because we spent a few days really getting to know these families and their stories, we were able to pitch and land a significant news story on The TODAY Show as part of its “Hope to It” series. Love seeing an idea come to fruition, meeting amazing people and getting a national news story! Life and PR win.